Aug
10
Boroughmuir Bears ready and poised to launch its inaugural Super 6 campaign
With the excitement around the first Super 6 season building, Boroughmuir have announced the identity of its Super Team, the Boroughmuir Bears.
Boroughmuir has significantly evolved over the past year with its Super 6 status and the establishment of the team within the wider club set up. The introduction of the Bears identity represents a new era for the club and symbolises the spirit and sporting competitiveness that the team will no doubt prove on the pitch. The identity also enshrines clear links to the clubs already proud history and culture. The strapline ‘Grizzly opponents since 1919’ is a nod to the clubs pride in its longevity, and in its centenary year no less, as is the decision for the Bears to retain the traditional Boroughmuir club colours.
The visible link in the branding and identity of the Bears is paramount but so is continuity of culture and spirit. The Super 6 represents a new dawn and an even higher standard of rugby to expect and aspire to at Boroughmuir and beyond. It is also however a great opportunity to extend the clubs core values of sporting competitiveness, team spirit and an open and welcoming atmosphere whether you are a veteran or a new comer to the sport of rugby.
Melissa Singh
Marketing and Communications Director
